Achieving Consistent Growth in Uncertain Times: Using Data, History, and Human Nature to Plan, Execute and Succeed

Thor Schrock is the founder and President of the Schrock Innovations Computer Company.  Celebrating its 25th year in business, Thor uses his background in process design and customer service to create compelling and unique offerings in the consumer and business IT marketplace.

Growing up near Dundee, Thor graduated from Omaha North High and attended the University of Nebraska at Lincoln.  Like many doctors and attorneys, he spent 7 years at UNL.  Like many tech entrepreneurs he treated UNL like a community college, dropping out a few credits short of several degrees to apply his ideas in the “real world.”

Schrock Innovations was in its infancy on 9/11, achieved double digit growth during the Great Financial Crisis, and doubled the number of physical locations in the years that followed.  The most recent Service Center was opened in West Des Moines, IA in 2020 at the height of the pandemic.

Thor’s wife Kimberly homeschools their children while also ensuring that everything Schrock does looks professional, attractive and unique.  Everything from the company’s catalogues to the shirts the employees wear are her creations.

Schrock Business exploded on the scene in 2023 to fill a growing need for specialized business IT support.  The division achieved a 537% increase over the previous year and is projected to double those numbers in 2024. 

Thor’s business philosophy is to absorb as much information as possible and apply that information to the organization’s systems and plans in order to plot a course of action that maximizes the probability of achieving specific goals.

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